What is affiliate marketing?

In simple terms affiliate marketing boils down to this: a 3rd party site agrees to feature your ads and when a user clicks through to your site and completes a purchase, the affiliate receives a commission. If no sale takes place, no commission is paid.

The benefit of this system of marketing is that it allows you to employ an unpaid 'sales force' that is only paid when they succeed.

Not only this, what makes it even more attractive is that by always paying a defined commission, you can strictly control the cost per sale.

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