Full Service Online Marketing Agency

Your affiliate campaign will never be just a formality. At some stage you will need the creative input, technical development, marketing expertise and good relationships with affiliate networks. The wide range of services we offer means that we are in great shape to run your affiliate campaign with a fully integrated team and draw on the relevant areas of expertise as necessary.

Our approach

When planning your campaign, we will get together the right team for your individual requirements. This multi-disciplinary team will work with you side-by-side to help you acheive your targets. Our approach is very much centred around the following:

• Understanding your brand and your business
• 100% focussed on results - it's all about the bottom line
• Review, evaluate and refine
• Collaboration - one team with a single goal
• Have fun.

Affiliate campaigns

There are many separate aspects to setting up an affiliate campaign, all of which require different skills and knowledge if the program is to fulfill its potential. Choosing Equator to manage your program sidesteps this problem and eliminates the need for internal resource.

Management

• Select the best affiliate network (and explain why)
• Announce and control the launch within the forums and directories
• Advise on commission levels and how they can be leveraged to deliver the most returns
• Provide news regarding your competitors' programs
• Provide weekly campaign reports
• Represent the Brand at affiliate gatherings
• Meet monthly with the network to review performance
• Liase with affiliates to produce PPC, SEO and email strategies
• Arrange brand days to 'educate' affiliates and develop strategies to improve their performance
• Be your singular point of contact for ALL affiliate marketing questions.

Technical & Creative

• Assist setting up all the revenue tracking tagging on each of the Brand websites
• Test all the tracking prior to launching campaign
• Introduce XML feeds giving your latest offers and promotions immediate visibility across your entire affiliate network.