So, you've learned a bit about affiliate marketing, what's next? When it comes to running an affiliate campaign, you have 3 options: do it yourself; work direct with an affiliate network; or have your campaign fully managed and controlled by a specialist.
DIY
Managing an affiliate campaign in-house without the required knowledge and expertise can be time consuming and resource sapping. Equator can remove this burden and enhance your campaign with a fully managed solution.
Networking
Affiliate networks are where merchants and affiliates meet to post and pick up links and banners. Each network has different strengths in terms of the vertical markets they specialise in, their approach, how they track sales or applications and their reporting functionality. Although each network promises to do the same thing, in our experience this can vary quite dramatically.
We work with these networks worldwide and have developed personal relationships with the big players to help achieve the results our clients businesses demand.
The fully managed approach
The advantage of using a specialist such as Equator in selecting your networks is that we are completely neutral. This ensures we only pick the network which can deliver the most sales, will work with us to ensure that we recruit the top affiliate sites and can offer the reporting granularity to satisfy your requirements.
An art or a science?
Affiliate marketing is the art of online relationships - getting website and ppc specialists to partner with the merchant so that both can benefit. We at Equator facilitate this process.
